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MexicoTerritory · Public health

A public policy to reduce sugary drink purchases

Pricing policies may influence purchases, but the result must be measured on what families buy and on the alternatives chosen.

What the evidence tells us ↓
Mexico. The price does not discourage highly sugary drinks / A tax changes the incentives to buy
The price does not discourage highly sugary drinksA tax changes the incentives to buy
A mechanism, not a numerical forecast

How the change works

  1. 01 / Public decision

    Tax on affected drinks

  2. 02 / Physical change

    Modified purchase incentive

  3. 03 / Possible outcome

    Estimated consumptions and replacements

Pricing policies may influence purchases, but the result must be measured on what families buy and on the alternatives chosen.

Research and local documents ↓
Documented case

What the evidence tells us

The Mexican study on the first year of the 2014 tax estimates taxed beverage purchases on average 6% lower than the expected scenario without the measure.

Documented case · Mexico · 2014

Purchases compared to the expected scenario

Estimated scenario without tax100 index · without tax = 100
Purchases of taxed beverages94 index · without tax = 100

100 index · without tax = 100Estimated scenario without tax

94 index · without tax = 100Purchases of taxed beverages

Index derived from the estimated average reduction of 6%. It does not represent prevented diseases, packaging or emissions.

Open the source ↗
Read values and method
Mexico · 2014
IndicatorValue
Estimated scenario without tax100 index · without tax = 100
Purchases of taxed beverages94 index · without tax = 100

Index derived from the estimated average reduction of 6%. It does not represent prevented diseases, packaging or emissions.

Qualitative comparison

Putting the choices into practice

Outcome

The challengeTax revenue only

The responsePurchases and product substitution

Comparison

The challengeBefore/after without context

The responseEstimated scenario

Perimeter

The challengePresumed CO₂

The responseHealth Policy

The diagram compares choices and conditions for putting them into practice. Measured outcomes and their limits are discussed in the evidence.

Research and local documents ↓
Conditions and limits

It is an assessment of purchases, not a direct measure of diseases avoided. It does not show less packaging or emissions: here the benefit studied is public health.

Other possible benefits

A health prevention lever to be evaluated also by the distribution of costs.

Research and local documents

  1. Local document and reported findingColchero et al., 2016 · Beverage purchases after Mexico's tax ↗

    Evaluation of purchases in 2014 against the estimated counterfactual; not a direct measure of health or climate.

  2. Local project or policy documentSAT · Special Tax on Production and Services Act, Article 2 ↗

    Regulatory basis for beverage taxation; current amounts should not be confused with the 2014 rate.

Evidence reviewed:

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